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1 PONDICHERRY COLLEGE (A Central College) DIRECTORATE OF RANGE EDUCATION Shop Location, Layout as well as Visual Merc ... PONDICHERRY COLLEGE (A Central University) DIRECTORATE OF DISTANCE EDUCATIONStore Location, Style as well as Visual Retailing Paper Code: MBRM 3002MBA - RETAIL MONITORING III SemesterAuthor Dr. Md. Kamalun Nabi, Assistant Professor, Dept. of Business & Service Studies, Jamia Millia Islamia Central College, New Delhi.

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K.Venugopal Rao, Teacher, Dept. of Organisation Management, S.K.Institute of Management, Sri Krishnadevaraya College, Andhra_Pradesh, All Rights Reserved For Exclusive Circulation OnlyISBN No. 978-93-81932-05-6TABLE OF COMPONENT UNITIIIIIIIVVLESSONTITLEPAGE NO. 1.1 Shop location31.2 Shop Place and Retail Strategy431.3 Selecting the Store Location471.4 Market Location Analysis522.1 Trade Area Analysis812.2 Site Evaluation as well as Selection922.3 Shop Style and also Shop Design Design972.4 S rate Preparation and also Location of Department1213.1 Goods Facilitators1453.2 Current growths in Visual Products and also Fixtures1543.3 Retail Room Management1653.4 Layout Blueprints1714.1 Visual Merchandising1794.2 Merchandise Discussion and Techniques1874.3 Shop Furniture and also Atmospherics1964.4 Visual Communication2075.1 Shop Management2175.2 Shop Records and Audit System2285.3 Material Handling in Stores2395.4 Shopping Center Management244Notes MBA (Retail Mgmt) - III Term Paper Code: MBRM 3002PAPER-XIIStore Place, Layout as well as Visual MerchandisingObjectives To create extensive understanding for effective application of shop design and visual retailing strategies To discover the efficiency of aesthetic retailing, as well as To recognize different elements of shops monitoring.

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System - II Trade Area Evaluation Size and also shape of trading areas Specifying the trade area Reilly's legislation Huff's Possibility Model Index of Retail Saturation Concept Website Evaluation and also Option Estimating the prospective Choosing the Details Site. Objectives of an excellent shop design Creating a Store photo Producing an acquiring setting Shop Outsides Shop Interiors Shop Design Layout Types Grid Racetrack Free Type Feature locations Room planning Place of division Location of product within divisions: Use Plano grams.

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Unit - IV Visual Merchandising idea function as well as influence as a communication device Merchandise presentation techniques concept oriented discussion Design/ product discussion colour presentation Cost Lining upright Merchandising Tonnage merchandising Frontage discussion Shop Fixtures/ Furniture. Shop Atmospherics Aesthetic interaction Illumination Colour, Music and Scent Displays and also POPs. System - V Store Management, Responsibilities of Store Supervisor, Store Safety as well as Car Park Area Problem at Retail Centers, Store Document and also Audit System, Coding System, Product Handling in Shops, Mall Monitoring, Variable Affecting Shopping center establishments.

Ltd, New Delhi Dravind Gilbert, RETAIL ADVERTISING Michael Levy and also Barton A.Weitz, RETAIL MONITORING, Tata McGraw Hill, New Delhi Swapna Pradhan, RETAILING MANAGEMENT by, Tata McGraw Hillside, New Delhi 2Notes SYSTEM I System Framework Lesson 1.1 - Shop location Lesson 1.2 - Store Location as well as Retail Approach Lesson 1.3 - Selecting the Shop Place Lesson 1.4 - Market Area AnalysisLesson 1.1 - Store LocationLearning Goals Comprehend the Importance of Shop Place; Identify the Kinds of Store Area; Take a look at the factors to be thought about for the store location.

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The sales deal occurs at this junction. Area of retail organisation has a substantial effect on its survival. In truth, selection of the wrong area may lead to service failing. Hence, prior to picking retailer areas, complying with things are to be maintained in mind: That are the clients? What will be the framework? What products are to be offered? Just how much retail space, storage location, or the size of the office will be required? Without the response to these basic questions, it will certainly be tough to find the ideal location for creating the profit for a retail shop.

The sales purchase takes place at this joint. The location of retailer is taken into consideration very crucial in selling. Retailers desire to establish their outlets in the very best feasible places. The optimum store location for a seller is based on many aspects like the kind of market, the product classification being marketed, as well as the degree of competitors. מיקרופונים אלחוטיים

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Merchants usually undergo four action process to choose a shop place: a) Examining alternative profession locations; b) Establishing one of the most beneficial sort of location; c) Selecting a general website and; d) Choosing a details site. Relevance of Store Area A lot of the retailers are marketing from retail shop room.

Each place selected resulted from an effort to satisfy the needs of the certain market each was created to serve. Several variables with each other like, client's demand for comfort, their need to do comparison-shopping, as well as the extent of the acquiring power in a market area, of the transportation facilities available and so on.

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There is an old claiming that 3 points determine the value of genuine estate: place, place, and area. Nowhere is that more the instance than with shops. Retailers ought to lie where market chances are best. After a nation, area city or trade area, and also neighborhood have been identified as adequate; a certain site has to be chosen that will best serve the desired target market.

A through study of consumers as well as their purchasing behavior ought to be made before a place is picked. The finest4Notes store in the world will certainly not live up to it possible if it is located where customers can not or will certainly not take a trip to go shopping. The key role of the retail shop or center is to attract the consumer to the location.

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